Clean Clothes is a series examining the fashion industry’s impact on our planet, and the brands, technologies, and people helping us toward a cleaner, more environmentally conscious future. Norwegian brand Norrøna has made outdoors gear since 1929. It’s a family-run company that employs fewer than 100, and its CEO, Jørgen Jørgensen, is the founder’s great-grandson. It’s also one of the most innovative makers of outdoor gear in the world. In 1977, Norrøna introduced Europe to GORE-TEX membranes. It was the first brand on the continent to use PTFE laminates, one of the outdoor industry’s true performance breakthroughs. Now, forty years later, Norrøna is – like many Scandinavian brands – leading the global charge toward sustainable fashion. But true to their name (and the name of their founder), they’re doing it boldly. Case in point: the Norrøna oslo GORE-TEX insulated Parka, a winter coat that aims to radically reduce the environmental impact of high-performance outerwear. The Norrøna oslo insulated is an all-weather parka designed for cold and wet conditions, and its sustainability creds are impressive. On the outside, the jacket’s GORE-TEX 2L membrane is faced with a recycled p...